Post by marchesarosa on Feb 28, 2011 11:40:08 GMT 1
Skirting EU law: The rebranding of incandescent bulbs as 'Heat Balls'
A German businessman is getting around a law banning incandescent bulbs by selling them under a different name.
Mon, Oct 25 2010
Photo: James Bowe/Flickr
You gotta hand it to German businessman Siegfried Rotthaeuser, who came up with a brilliant run around the European Union ban on conventional incandescent light bulbs — he rebranded them as "Heat Balls" and is importing them for sale as a "small heating device."
More here www.mnn.com/earth-matters/energy/blogs/skirting-eu-law-the-rebranding-of-incandescent-bulbs-as-heat-balls
A German businessman is getting around a law banning incandescent bulbs by selling them under a different name.
Mon, Oct 25 2010
Photo: James Bowe/Flickr
You gotta hand it to German businessman Siegfried Rotthaeuser, who came up with a brilliant run around the European Union ban on conventional incandescent light bulbs — he rebranded them as "Heat Balls" and is importing them for sale as a "small heating device."
More here www.mnn.com/earth-matters/energy/blogs/skirting-eu-law-the-rebranding-of-incandescent-bulbs-as-heat-balls